Lessons from 30 years in business.
I started my first business in 1994. I was young, inexperienced, and had no idea just how dramatic the roller coaster of business would be. What I lacked in experience, I made up for with hard work, enthusiasm, grit, and determination. My partners certainly had their hands full because I was also stubborn… perhaps a little hardheaded.
Despite my lack of experience, the business expanded rapidly. In our first eight months we generated $4.6 million in revenue (in 2026 dollars). We were hiring salespeople quickly and building systems almost as fast as we could design them.
As our team grew, we began to notice something important. Talent alone was not enough. Intelligence was not enough. Even enthusiasm was not enough.

